BUSINESS ADMINISTRATION MAJOR
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As a business administration major, you will gain the skills needed for today’s competitive and complex global business environment. Through hands-on experiences, intimate class sizes, and required internships, you’ll be ready to succeed in your chosen career path.
Our Bachelor’s in Business Administration
²Ñ±ð°ù±ð»å¾±³Ù³ó’s core business administration curriculum helps students develop a deep understanding of business practices, giving them the knowledge and confidence to make decisions, collaborate and cooperate with peers, set goals, and accomplish objectives.
With a highly personalized learning environment, students gain leadership skills through direct experience and learn the skills to solve problems through teamwork. ²Ñ±ð°ù±ð»å¾±³Ù³ó’s strong liberal arts foundation helps students expand on their critical-thinking skills and develop the personal conviction to make ethical and responsible decisions.
In addition to the core curriculum, specific tracks within the business administration major empower students to dive deeper into their academic interests in one of three areas of business administration – accounting, human resource management, and marketing.
Business Administration Programs
Accounting
- Students in the accounting program receive a broadly-based education with a strong command of business knowledge, skills, and practice.Ìý
- Students acquire an understanding of accounting principles, resulting in the ability toÌý
- Analyze economic and financial data
- Interpret and apply federal tax regulationsÌý
- Effectively communicate through financial statements and reports
- A bachelor’s degree in business administration with a concentration in accounting can be completed in 57-60 hours.
- Accounting concentration course descriptions.
Human Resource Management
- Students studying human resource management gain the skills necessary to effectively recruit, hire, deploy, and manage an organization’s employees.Ìý
- ²Ñ±ð°ù±ð»å¾±³Ù³ó’s human resource management curriculum is certified by the , the internationally recognized leader in HR certification.
- A bachelor’s degree in business administration with a concentration in human resource management can be completed in 57-60 hours.
- Human resource management concentration course descriptions.
Marketing
- Business administration majors who choose a concentration in marketing attain a skill set that allows them to succeed in the fast-paced and evolving field of marketing.
- Students will learn about
- The principles of marketing
- Leadership, innovation, and social responsibility
- Social media marketing
- Marketing research
- Sales managementÌý
- Advertising and sales promotion
- Event planning
- A bachelor’s degree in business administration with a concentration in marketing can be completed in 57-60 hours.
- Marketing concentration course descriptions.
Why Study Business Administration at Meredith?
²Ñ±ð°ù±ð»å¾±³Ù³ó’s business administration degree stands out among other area programs by offering three focus areas and real-world experiences.
- Voted the #1 best business school for women by the
- The only women’s college in the world accredited by AACSB-International.
- Business administration majors have access to the Career Tool Kit, which is a series of integrated career development activities offered in several business courses. This kit helps students gain a competitive edge in the job market.
- ²Ñ±ð°ù±ð»å¾±³Ù³ó’s Broyhill Business Fellows Program prepares students for top internships and job placements through specially designed leadership and professional-development activities.
- Students have the opportunity to join several different organizations and honor societies.
- Internships give students the professional experience essential to receiving top job offers. Business administration students complete internships as part of the program requirements. An internship director helps students identify high-quality professional experiences, which often lead to full-time job offers after graduation.
- Recent examples of internships completed by Meredith students include:
- Credit Suisse, Research Triangle Park, N.C.
- Banyan, Rock & Talent, Raleigh, N.C.
- Lenovo, Research Triangle Park, N.C.
- Merrill Lynch, Raleigh, N.C.
- Carolina Hurricanes, Raleigh, N.C.
- Make-A-Wish, Raleigh, N.C.
- Business administration majors have access to special scholarships.
- The Accelerated MBA is a 4+1 program that allows Meredith undergraduate students to earn a graduate degree in just one additional year, saving both time and money.
Business Administration Videos
Through StrongPoints®, leadership opportunities, and internships, Mary Maul, ’24, gained valuable skills while at Meredith and will apply those skills in a full-time position at SAS.
Business Administration major and Broyhill Business Fellow, Grace Olufemi-Ajayi, found a welcoming environment at Meredith that let her explore her interests and major. As a student-athlete, she learned that discipline, selflessness, and being part of a team that depended on her were always a win during her college career.
With support from Meredith faculty and staff, Business Administration major Emma Bailey made the most of experiential learning opportunities including study abroad and an impressive internship. She worked as a social media marketing intern at Liberare, an adaptive clothing brand with a global presence. Along the way, she also established a blog focused on disability lifestyle and disability travel.
Careers in Business Administration
A business administration major is prepared for various fields such as human resource management, sales and marketing, banking, international business, management of nonprofit agencies and government service, or owning a business.
Accounting
- Potential jobs for graduates with an accounting focus: financial manager, management consultant, controller, personal financial advisor, financial analyst, accounting manager, budget analyst, accountant, auditor, and moreÌý
- The national average salary for a bachelor’s in accounting is .
Human Resources Management
- Potential jobs for graduates with a human resources management focus: human resources assistant, benefits administrator, payroll specialist, training coordinator, employee relations manager, and more
- The average national salary for human resources managers is .
Marketing
- Potential jobs for graduates with a marketing focus: market research analyst, meeting, convention, and event planner, advertising executive, social media manager, brand manager, content marketing and copywriting, product marketing, and more
- The average national salary for a marketing coordinator is .

Softball player and accounting major Avery Puryear, ’25, knew Meredith was the right place for her when she toured campus and met her coach. Thanks to a supportive environment and guidance from her faculty mentor, she will begin her Master’s in Accounting at NC State in the fall.

Through multiple internships, leadership opportunities, and challenging academics, Broyhill Fellow Machaela Murrell, ’24, combined her interests in music and finance to identify a career path that was right for her.

Through StrongPoints®, leadership opportunities, and internships, Mary Maul, ’24, gained valuable skills while at Meredith and will apply those skills in a full-time position at SAS.
Business Administration News

Fifty-two Ãå±±½ûµØ students participated in the two-day 2025 Entrepreneurial Challenge, hosted by the School of Business.

The School of Business hosted Suit Yourself, an event where students could receive free professional clothing and styling assistance, for the first time on January 29.ÌýÌý

Meredith students are invited to put their innovative thinking to the test at the upcoming Spring Entrepreneurship Challenge on February 28-March 1.Ìý
Contact Information
Office of the School of Business
Harris 111
(919) 760-8154
Easims@meredith.edu
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